Jay Fetterman, VP Retail Technology

Jay Fetterman

VP, Retail Technology

Jay is a retail and tech guru with a dynamic career. With a degree in Journalism from Ohio University, he started in media as a print and digital magazine editor. He quickly saw the impact of technology on the media industry, and since he was a managing editor, user and web master, he was able to effectively lead web development projects. He then spent a number of years honing his development and programming skills working for Dow Jones & Company where he integrated content management systems, databases, search applications, e-mail alerts and the like.

Jay’s next career move brought him to well-known wedding retailer, David’s Bridal, where he was director of store operations and communications for eight years. An editor-turned-tech-guy is the perfect background for this type of role. Jay helped improve the customer experience by implementing new sales and training processes to support customer-centricity. And in the back of the house, Jay managed a shared service group of financial, reporting and IT – integral pieces to driving operational excellence. He also advocated for new store technology and managed the implementations, partnering closely with key business partners to ensure execution. Last but certainly not least, Jay oversaw all store-facing communication and the technology channels that supported it, including intranet sites and store point-of-sale and mobile devices.

With a continued passion for technology, Jay helps retail clients deliver consistent customer experiences and enterprise-level change by developing strategies to improve business processes and redesigning policies and procedures. Jay offers his clients a well-rounded background of retail expertise to support them through their implementations.

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